APS Bank launched its 2024 Christmas campaign on the evening of 3 December, airing on TV, online, and on digital screens at APS Bank branches. The main advert is accompanied by three shorter adverts exploring themes of gratitude, cherished memories, and favourite traditions, offering heartwarming perspectives from our community, both in English and Maltese.
Through these adverts, the Bank reminds viewers of the importance of cherishing life’s most meaningful moments. The poignant question, “If you knew this was your last Christmas, how would you spend it?” inspires audiences to reflect on what truly matters during the festive season.
Aida Cassola, Brand & Marketing Manager, explained: “This is the fourth Christmas season campaign that we are running. Each year we continue to move away from the typical commercial messaging. Instead, we focus on the sense of belonging and togetherness that defines our community. Christmas is about the connections we share, and we hope these adverts inspire reflection on what truly makes the season special.”
Discover the adverts, reflect and embrace the true spirit of Christmas at apsbank.com.mt/Christmas.
