Our 2024 Christmas advert reflects on treasuring special moments during the festive season. We asked one powerful question: “If you knew this was your last Christmas, how would you spend it?” The raw, unfiltered reactions were captured on camera.
As the community Bank, we want to encourage everyone to pause and reflect on what truly matters, celebrating the true spirit of Christmas and moving away from the commercial hustle and bustle.
This year, our main advert is supported by three shorter adverts, each exploring different questions and capturing the heartwarming reactions of the protagonists.