12 June marked a significant milestone in APS Bank’s customer feedback initiative as the Happy or Not terminals reached a count of 10,000 customer responses. This accomplishment comes just eight months after expanding the initiative across the branch network, following the successful pilot at Valletta and Swatar branches.
The valuable insights, gathered from this touchpoint, enable the Bank to stay attuned to customer satisfaction, monitor trends, identify areas of excellence and improvements to make our customers’ banking experience evermore simple and personal.
Scott Lee Holloway, Voice of the Customer Manager commented, “The overwhelming success of this programme has exceeded our expectations. We are sincerely grateful to our customers for taking a few moments during their branch visit to share their feedback with us, helping us to better understand their experience. Our colleagues’ support and contribution to this initiative has made this achievement possible. As we celebrate this milestone together, we look to the next 10,000 responses and to continuing this journey of enhancing customer satisfaction.”
