APS Bank is proud to support ‘Idjomi’, a new series of daily short clips that explain different Maltese idioms, aimed at promoting and encouraging the use of the Maltese language. These engaging and educational clips are broadcast daily on TVM, TVM+, and shared across the Bank’s social media platforms. The Bank first launched this collaboration with PBS in 2022, and this marks the third TV season working together to highlight the richness and beauty of the Maltese language.
Aida Cassola, Brand & Marketing Manager at APS Bank, remarked, “At APS Bank, we are dedicated to celebrating the beauty of the Maltese language. We are excited to support a programme that highlights the richness of the language, by exploring its various elements, from proverbs and idioms to terminology and dialectal expressions. Idjomi helps foster a deeper connection with the community, in a fun and accessible way.”
