APS Bank achieved a significant milestone in its customer feedback initiative as the Happy or Not terminals recorded over 25,000 responses since their introduction across the entire branch network in November 2022.
These insights are pivotal in the Bank’s ongoing commitment to customer satisfaction, enabling close monitoring of trends, pinpointing areas of excellence, and continuously refining services to ensure an increasingly seamless and personalised banking experience.
Scott Lee Holloway, Voice of the Customer Manager, remarked, “Surpassing this milestone is a testament to APS Bank’s unwavering dedication to continually improving its customer experience. More importantly, it underscores the overwhelmingly positive feedback received from branch visitors. The Bank extends its gratitude to customers for their invaluable contributions. By sharing their experiences, they play a crucial role in the Bank’s mission to continually enhance and refine the banking journey.”
