The APS Bank 2023 Christmas video captures the joy of rekindling life stories together. Its narrative builds around a man navigating the profound loss of his partner and portrays the transformative power of community, as friends and neighbours come together to uplift his spirits. The protagonist seizes the opportunity to spread Christmas cheer by sharing his musical talents, creating a heartwarming atmosphere for his guests.
This message of resilience and communal support unfolds with each scene, highlighting the spirit of togetherness that defines the festive season. The video is currently airing across national television, the Bank’s social media channels, and digital screens throughout the branch network for the month of December.
Rachael Blackburn, Head of Culture at APS Bank, commented, “This year, the Bank’s Christmas message is a celebration of unity, serving as a poignant reminder that small acts of kindness can have a profound and lasting impact on both the giver and the receiver. We also wanted to honour and celebrate the rich talents, stories, and contributions of the older members of our communities, who have invaluable experiences and wisdom to share with us all.”
Watch the full video here: www.youtube.com/watch?v=KkGGtfD6D5w
